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Stability of complement and substitute relationships in time usage among discretionary activities
Author(s) -
Umesh U.N.,
Weeks William A.
Publication year - 2018
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1707
Subject(s) - stability (learning theory) , complement (music) , a priori and a posteriori , representation (politics) , order (exchange) , computer science , multidimensional scaling , basis (linear algebra) , structural equation modeling , scaling , econometrics , mathematics , cognitive psychology , psychology , business , machine learning , epistemology , political science , biochemistry , chemistry , philosophy , geometry , finance , complementation , politics , law , gene , phenotype
This research evaluates the stability of time usage relationships among discretionary activities. Traditional economists view products or services as substitutes if both can satisfy the same need of the consumer; they are complements if they are consumed jointly in order to satisfy some particular need. Complementary activities are grouped together in activity sets defined on an a priori basis. Several research questions are developed to investigate the following issues: (a) the stability over time of overall relationships between activities, in terms of visual representation using multidimensional scaling maps, and (b) the validity and stability of a priori classification of activities in activity sets. The results from multidimensional scaling maps are validated using structural equation modeling. The results suggest that time usage relationships are temporally stable. The broad needs of respondents, as represented by interrelationships between activities in sets, were found to be stable. We present reasons for believing that the conclusions of stability are comprehensive and can be used in the real‐world.