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‘Attention! (how to interrupt, yell, whisper and touch consumers …)’. by Ken Sacharin. John Wiley & Sons, Inc., New York, NY; 2001; ISBN 0 471 38997 8 plus references and index; 29.95 USA
Author(s) -
Green J. Roger
Publication year - 2004
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.168
Subject(s) - index (typography) , interrupt , citation , sociology , media studies , library science , art history , computer science , art , world wide web , telecommunications , transmission (telecommunications)
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