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‘Understanding the consumer’. By Isabelle Szmigin. Sage Publications, London, UK; 2003; ISBN 0 7619 4701 9
Author(s) -
Clarke Geri
Publication year - 2003
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.167
Subject(s) - citation , library science , sociology , media studies , computer science