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‘Conquering consumerspace: marketing strategies for a branded world’. By Michael R. Solomon. Amacom, Broadway; 2003; ISBN 0 8144 0741 2
Author(s) -
Vieira Valter
Publication year - 2004
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.166
Subject(s) - citation , consumer research , sociology , library science , advertising , marketing , computer science , business
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