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Safe driving communication: A regulatory focus perspective
Author(s) -
Craciun Georgiana,
Shin Dongwoo,
Zhang Jason Q.
Publication year - 2017
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1654
Subject(s) - regulatory focus theory , perspective (graphical) , promotion (chess) , safe driving , psychology , social psychology , orientation (vector space) , aggression , political science , computer science , engineering , geometry , mathematics , artificial intelligence , politics , creativity , automotive engineering , law
This research article examines the effects of self‐regulation on adolescents' aggressive driving tendencies and their attitudes toward safe driving communication. Two experimental studies demonstrate that an individual's regulatory orientation is a good predictor of aggressive driving tendencies and that self‐regulation plays a moderating role on the effects of safe driving messages on recipients' attitudes. Specifically, the findings reveal that promotion‐oriented (vs. prevention‐oriented) individuals are more likely to demonstrate aggressive driving tendencies. In addition, promotion‐oriented individuals show more favorable attitudes toward gain‐framed safe driving messages than loss‐framed messages. Prevention‐oriented individuals show the opposite pattern. Implications for theory and practice are discussed.