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Advancing research on computer game consumption: A future research agenda
Author(s) -
Seo Yuri,
BuchananOliver Margo,
Fam KimShyan
Publication year - 2015
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1557
Subject(s) - consumption (sociology) , postmodernism , order (exchange) , consumer research , consumer behaviour , computer game , marketing , consumer culture , sociology , computer science , advertising , business , social science , multimedia , epistemology , philosophy , finance
Computer games have become an important part of consumer culture. Moreover, they drive cultural and societal advancements that serve and benefit postmodern consumers. In this introductory article to the special issue, we discuss recent developments and outline research directions that will inform future inquiries into the marketing and consumer behaviour issues associated with computer game consumption. We begin with an overview of previous research on computer games in the marketing and consumer behaviour literature. Next, we provide an integrative summary of the articles that were selected for this special issue. Finally, we draw the threads together in order to elicit opportunities for future research in the area. Copyright © 2015 John Wiley & Sons, Ltd.