Premium
‘Consumer behaviour and marketing strategy: European edition’. by Peter J. Paul, J. C. Olson and K. Grunert. McGraw Hill, London, UK; 1999; ISBN 0 256 22529 X
Author(s) -
Clarke Geri
Publication year - 2004
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.151
Subject(s) - citation , library science , sociology , management , economics , computer science