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Giving and sharing in the computer‐mediated economy
Author(s) -
Harvey John,
Smith Andrew,
Golightly David
Publication year - 2014
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1499
Subject(s) - netnography , sharing economy , negotiation , consumption (sociology) , identity (music) , intellectual property , selection (genetic algorithm) , business , online and offline , identity management , marketing , sociology , political science , computer science , aesthetics , social media , process (computing) , art , law , social science , artificial intelligence , operating system
The paper examines how digital technology mediates the behaviour of consumers in three online systems that facilitate offline gift giving and sharing (Freecycle, Couchsurfing, and Landshare). Findings derived from a netnography and depth interviews reveal how technology is used to enact and influence the management of identity, partner selection, ritual normalisation, and negotiation of property rights. The findings have significant implications for the design and management of systems that encourage non‐monetary forms of collaborative consumption. Copyright © 2014 John Wiley & Sons, Ltd.