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The aura of new goods: How consumers mediate newness
Author(s) -
CoskunerBalli Gokcen,
Sandikci Özlem
Publication year - 2014
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1470
Subject(s) - novelty , liminality , experiential learning , set (abstract data type) , identity (music) , value (mathematics) , sociology , psychology , consumer research , modalities , social psychology , aesthetics , marketing , business , computer science , art , machine learning , anthropology , programming language , pedagogy , social science
This article investigates newness and how it informs consumer practices. Past consumer research has primarily explored a technical sense of newness with attention to attribute novelty and consumer intrinsic factors for novelty seeking behavior. These studies, however, have not fully captured the culturally ambiguous and shifting meanings of newness. To address this oversight, this article explores newness as a liminal phase in the social and material life of objects. Our analysis unpacks the experiential and identity value of newness, identifies a set of practices consumers engage in to mediate newness, and discusses different modalities of newness. Copyright © 2014 John Wiley & Sons, Ltd.