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Challenges to attitude and behaviour change through persuasion
Author(s) -
Hassan Louise M.,
Michaelidou Nina
Publication year - 2013
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1429
Subject(s) - persuasion , citation , library science , sociology , psychology , media studies , computer science , social psychology