Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires | Zendy

Boujbel Lilia | Zendy; d'Astous Alain | Zendy

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Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires

Author(s) -

Boujbel Lilia,

d'Astous Alain

Publication year - 2012

Publication title -

journal of consumer behaviour

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.811

H-Index - 43

eISSN - 1479-1838

pISSN - 1472-0817

DOI - 10.1002/cb.1399

Subject(s) - simplicity , consumption (sociology) , life satisfaction , context (archaeology) , turnover , psychology , social psychology , control (management) , sociology , economics , social science , management , geography , epistemology , philosophy , archaeology

The research presented in this article investigates the relationship between adopting voluntary simplicity as a lifestyle and life satisfaction. More precisely, it seeks to understand the role that consumption desires and relative wealth play in the context of this relationship. A survey was conducted among a Canadian sample of 344 simplifiers and 267 non‐simplifiers. A statistically significant positive relationship was observed between the adoption of voluntary simplicity and a measure of satisfaction with life. This research has also established that it is partially through one's control of consumption desires that simplifiers achieve a higher level of life satisfaction. However, this was shown to be the case only among consumers with limited financial resources. Copyright © 2012 John Wiley & Sons, Ltd.

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