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The qualitative impact of broadcast media advertisement on the perception of medicines in Nigeria
Author(s) -
Erhun Wilson,
Erhun Mercy O.
Publication year - 2003
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.119
Subject(s) - pharmacy , medicine , administration (probate law) , family medicine , political science , law