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Power relationships and relationship enhancers, especially in gift marketing
Author(s) -
Evans Martin
Publication year - 2003
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.118
Subject(s) - citation , power (physics) , sociology , marketing , computer science , library science , business , physics , quantum mechanics