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Attitudinal and consumption differences among traditional and nontraditional ‘childless’ couple households
Author(s) -
Lee Dong Hwan,
Schaninger Charles M.
Publication year - 2003
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.105
Subject(s) - extant taxon , wife , consumption (sociology) , psychology , social psychology , sociology , demographic economics , economics , political science , social science , biology , law , evolutionary biology
Abstract This study develops a classification scheme that effectively separates delayed marriage and true childless couples from delayed empty nest couples, newlywed and traditional empty nest couples. Unlike extant traditional and ‘modernised’ life cycle models, this approach separates true childless and delayed marriage childless couple households from their traditional counterparts using the couples' length of marriage and wife's age. It also uses couples' ages at marriage to separate delayed from the traditional empty nest households. The findings clearly indicate that nontraditional ‘childless couples’ differ from their traditional counterparts in underlying values, sex role norms, and attitudes, as well as in food and beverage consumption and major durable acquisition patterns. Implications of this classification scheme for comprehensive life cycle models and future research and managerial applications of these findings are also discussed. Copyright © 2003 Henry Stewart Publications.