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‘Using Smart Cards to Gain Market Share’. By Aneace Haddad. Gower, Aldershot, UK; 2000; ISBN 0 566 08315 9; 127pp
Author(s) -
Clarke Dr Geri
Publication year - 2002
Publication title -
journal of consumer behaviour
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.101
Subject(s) - market share , citation , advertising , library science , media studies , sociology , marketing , business , computer science
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