Premium
Consider college presidents’ viewpoints on name, image, likeness issue
Author(s) -
McCarthy Claudine
Publication year - 2020
Publication title -
college athletics and the law
Language(s) - English
Resource type - Journals
eISSN - 1943-7579
pISSN - 1552-8774
DOI - 10.1002/catl.30704
Subject(s) - viewpoints , profit (economics) , athletes , advertising , media studies , sociology , public relations , political science , law , psychology , management , business , visual arts , economics , art , medicine , microeconomics , physical therapy
ANAHEIM, Calif. — When the NCAA originally developed the rules for name, image, and likeness, social media wasn't part of the landscape, noted Gary Olson, President of Daemen College in New York. But now, in today's economy, student‐athletes have the ability to earn money doing other things besides playing their sport, he added. “We need to modernize, because the world's leaving us behind,” he said, stressing that he's not talking about going as far as pay‐for‐play. And it isn't fair to prevent student‐athletes from earning money while some of their peers profit from having a lot of followers on social media, he added.