Think through outsourcing decisions in advance

The one constant theme that echoes throughout every athletics department regardless of size revolves around the ever‐present need for revenue generation. Each dollar received from businesses, supporters, donors, and ticket sales helps offset the institutional support otherwise usually required for the operation of an intercollegiate athletics program. The whirlwind business of revenue generation involving signage, promotions, radio, TV, digital platforms, and social media, among other things, seems to move at a faster, more complex pace every year. Having the necessary time, the right people, and the contacts to make those efforts successful becomes a recurring challenge.