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Tackle problems by seeking input, building partnerships
Author(s) -
McCarthy Claudine
Publication year - 2018
Publication title -
college athletics and the law
Language(s) - English
Resource type - Journals
eISSN - 1943-7579
pISSN - 1552-8774
DOI - 10.1002/catl.30429
Subject(s) - public relations , political science , engineering , management , sociology , psychology , media studies , operations research , economics
When Dawn Stewart first took on her role as director of athletics at Otterbein University six years ago, she knew she had a big challenge to tackle — the lack of alumni engagement with the athletics program. As an alumna of Otterbein's athletics program, she had a hunch about what caused the lack of engagement, but she wanted to find out more.