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Gain insight into the legal aspects of intellectual property as it relates to coaches
Author(s) -
Wilson Mark
Publication year - 2017
Publication title -
college athletics and the law
Language(s) - English
Resource type - Journals
eISSN - 1943-7579
pISSN - 1552-8774
DOI - 10.1002/catl.30328
Subject(s) - trademark , intellectual property , phrase , value (mathematics) , property (philosophy) , psychology , business , law , law and economics , political science , advertising , public relations , sociology , computer science , epistemology , artificial intelligence , philosophy , machine learning
When John Calipari sought trademark protection for the phrase “Refuse to Lose” in the early 1990s, at least a few people were flabbergasted. As it turns out, Calipari was prescient about the future use and value of similar trademarks in college athletics.