Premium
Good crisis communications require preparation, strategy
Author(s) -
Gomez Cynthia
Publication year - 2015
Publication title -
campus security report
Language(s) - English
Resource type - Journals
eISSN - 1945-6247
pISSN - 1551-2800
DOI - 10.1002/casr.30029
Subject(s) - presidential system , vice president , perception , political science , unit (ring theory) , public relations , public administration , management , crisis communication , engineering , business , psychology , law , economics , politics , mathematics education , neuroscience
The public's perception of how well or badly your campus safety department handled any particular crisis has as much to do with how you communicated with stakeholders during and after the incident as it does with how the unit actually performed. That's according to David Demarest, who became the vice president of public affairs at Stanford University after a long public affairs career that included serving for two presidential administrations and major financial corporations.