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An evaluation of the short‐term impact of a media‐based substance abuse prevention programme
Author(s) -
Jason Leonard A.,
Pokorny Steven B.,
Kohner Katherine,
Bennetto Loisa
Publication year - 1994
Publication title -
journal of community and applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.042
H-Index - 63
eISSN - 1099-1298
pISSN - 1052-9284
DOI - 10.1002/casp.2450040111
Subject(s) - substance abuse prevention , psychological intervention , substance abuse , psychology , intervention (counseling) , brief intervention , clinical psychology , psychiatry
A state‐wide substance abuse prevention programme, entitled KidsInTouch, incorporated a multifaceted approach involving: (a) media‐based interventions; and (b) parent training workshops. KidsInTouch was targeted at parents and their children, ages five to 12 years. The media‐based interventions attempted to increase children's and parents' awareness and knowledge about substance abuse and prevention. In addition, the intervention advertised and solicited audience participation in parent training workshops. Parents participating in the parent training workshops, in comparison to the control parents, evidenced significant improvement in both alcohol and other drug knowledge and parenting skills. The implications of using the media and involving children and their parents in substance abuse prevention programmes are discussed.