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How can ‘we’ help? Exploring the role of shared social identity in the experiences and benefits of volunteering
Author(s) -
Gray Debra,
Stevenson Clifford
Publication year - 2019
Publication title -
journal of community and applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.042
H-Index - 63
eISSN - 1099-1298
pISSN - 1052-9284
DOI - 10.1002/casp.2448
Subject(s) - social identity theory , identity (music) , thematic analysis , feeling , collective identity , perspective (graphical) , social psychology , psychology , social identity approach , sociology , qualitative research , social group , public relations , political science , social science , physics , artificial intelligence , politics , acoustics , law , computer science
Previous research on volunteering has largely focused on the individual characteristics and experiences of volunteers, or on their relationship with a volunteering organisation, neglecting the group dynamics of volunteering. To address this gap, we apply a social identity and “Social Cure” perspective in a thematic analysis of interviews with 40 volunteers from across the South of England. This analysis highlights that group identities are fundamental to volunteers' motivations and experiences of volunteering. Sharing an identity with other volunteers promoted feelings of belonging, which in turn impacted upon the participants' wellbeing. Identity processes also underpinned interactions with the beneficiaries of help and how volunteers managed the challenges of helping. Finally, shared identity facilitated collective support between volunteers, which was necessary to deal with the challenges of the volunteering role, and this could be facilitated or hindered by the volunteering organisation. We discuss the implications for how volunteering organisations can enhance identity‐mediated helping, as well as for understanding the impact of volunteering on health and wellbeing.