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When motivation is not enough: Effects of prosociality and organizational socialization in volunteers’ intention to continue volunteering
Author(s) -
Livi Stefano,
De Cristofaro Valeria,
Theodorou Annalisa,
Rullo Marika,
Piccioli Valerio,
Pozzi Maura
Publication year - 2019
Publication title -
journal of community and applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.042
H-Index - 63
eISSN - 1099-1298
pISSN - 1052-9284
DOI - 10.1002/casp.2446
Subject(s) - prosocial behavior , socialization , psychology , social psychology , personality
Retention of volunteers is a main issue for no‐profit organizations. In the present study, using a cross‐sectional design, determinants of volunteers’ intentions to continue their service were investigated in a sample of 116 volunteers at different Italian organizations (M age = 42.32, SD age = 15.91). Guided by the conceptual model of the volunteer process, we hypothesized that organizational socialization should mediate the link between prosocial personality and intention to continue volunteering. Results confirmed our prediction. Findings provide suggestions for organizations concerned about volunteers’ dropout that focus on ameliorating the socialization process of less prosocial volunteers in order to support their intention to remain in the organization.