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The Effects of Negative Images on Young People's Willingness to Help Elderly People
Author(s) -
Leeuwen Esther,
Jongh Lennert
Publication year - 2014
Publication title -
journal of community and applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.042
H-Index - 63
eISSN - 1099-1298
pISSN - 1052-9284
DOI - 10.1002/casp.2208
Subject(s) - helpfulness , psychology , elderly people , social psychology , gerontology , medicine
Abstract We examined the effect of confronting young people with an image depicting them as unhelpful on their willingness to help elderly people. As expected, helpfulness increased when this image reflected the elderly's view of young people but decreased when it reflected objective information. Copyright © 2014 John Wiley & Sons, Ltd.