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Consider impact of institution's tracking apps on privacy, best interests of students
Author(s) -
Rooksby Jacob H.
Publication year - 2020
Publication title -
campus legal advisor
Language(s) - English
Resource type - Journals
eISSN - 1945-6239
pISSN - 1531-3999
DOI - 10.1002/cala.40173
Subject(s) - hollywood , loyalty , institution , tracking (education) , analytics , business , power (physics) , internet privacy , big data , advertising , marketing , computer science , data science , political science , psychology , data mining , pedagogy , physics , microbiology and biotechnology , quantum mechanics , law , biology
We live in the era of big data. From industries as far‐reaching as the airlines, Hollywood, national retailers, and casinos, business decision‐makers have recognized the power and reach of data‐driven analytics about routine consumer behavior. These digital tools — enabled by apps, cookies, loyalty programs, and other tracking devices — have the ability not only to capture the range of human activity, but also to shape it.