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Gain insight into the legal aspects of intellectual property as it relates to coaches
Author(s) -
Wilson Mark
Publication year - 2017
Publication title -
campus legal advisor
Language(s) - English
Resource type - Journals
eISSN - 1945-6239
pISSN - 1531-3999
DOI - 10.1002/cala.30589
Subject(s) - trademark , phrase , intellectual property , value (mathematics) , property (philosophy) , psychology , law and economics , business , law , engineering , political science , sociology , artificial intelligence , computer science , epistemology , philosophy , machine learning
When John Calipari sought trademark protection for the phrase “Refuse to Lose” in the early 1990s, at least a few people were flabbergasted. As it turns out, Calipari was prescient about the future use and value of similar trademarks in college athletics.