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Manage trademark troubles, mascot mayhem with legal strategies for protecting your school's brand
Author(s) -
McCarthy Claudine
Publication year - 2016
Publication title -
campus legal advisor
Language(s) - English
Resource type - Journals
eISSN - 1945-6239
pISSN - 1531-3999
DOI - 10.1002/cala.30396
Subject(s) - trademark , mascot , reputation , logos bible software , logo (programming language) , advertising , business , law , political science , computer science , programming language , operating system
DALLAS — Unless you take the proper protective measures, your school's logo and mascot could be used without permission to profit others at the expense of damaging your school's brand, reputation, and image. In fact, it's a common occurrence for opportunistic individuals to hijack highly respected, well‐recognized logos and mascots that had been associated with a particular school for decades.