Culture and human development: Where did it go? And where is it going?

Culture and human development blossomed as a research enterprise in the last quarter of the 20th century; the energy and innovation of that enterprise are less evident now. Where did it go, and where is it going? In this essay, we examine the shifting fields of cross‐cultural psychology, psychological anthropology, cultural psychology, indigenous psychology, and the surge of research on Individualism/Collectivism. Offering both academic and personal perspectives, we reflect on the importance of “culture” as a construct, and the value of focusing on individual development in that context. The way forward now, we suggest, is international and intercultural collaboration of scientists. The challenge for training new researchers from diverse backgrounds, however, is to equip them with the knowledge and insights gained from cross‐cultural psychology, psychological anthropology, and their own cultures, rather than simply making the next generation of scholars into new representatives of Western theories of development.