Ready, engage! outreach for library data services

EDITOR'S SUMMARY The demand for data management planning and archiving is expanding, largely prompted by funding agencies, with researchers turning to librarians for help. The Montana State University library is responding with a three‐part strategy to promote data management services, focusing on partnerships, social media use and simple marketing messages. The library has partnered with university stakeholders in research development, information technology and data management, clarifying roles and integrating related efforts. Overlapping goals become points of collaboration. Social media is a growing channel for building community engagement, relying on Twitter, Facebook and a blog. Streamlined and artistically designed promotional materials highlight concise bullet points with content related to researchers' career goals.