Open AccessPart II: Enhance your marketing productivity: Hire an IIP
Author(s) -
Desgrosseilliers Marjorie
Publication year - 2010
Publication title -
bulletin of the american society for information science and technology
Language(s) - English
Resource type - Journals
eISSN - 1550-8366
pISSN - 0095-4403
DOI - 10.1002/bult.2010.1720370119
Subject(s) - productivity , business , marketing , economics , economic growth
Marjorie Desgrosseilliers is the smartypants behind SmartyPants Research & Marketing and is its CEO and owner. An IIP for 15 years, Marjorie helps businesses market themselves effectively utilizing targeted, inexpensive ways to market their services, search engine optimization and Internet marketing. You can reach her at marjoriesmartypantsresearch.com or 425-408-0368. I ndependent information professionals (IIPs) help businesses make money. Bold statement, yes. But it’s true. We IIPs have always provided services that enhance the marketing productivity of our clients. Using our varied research expertise (knowing how and where to find information), professional insight and experience, we help our clients solve specific problems, make informed decisions, provide direction and guidance to their own clients and, in many cases, ultimately add to their bottom line – which, if you think about it, is what marketing is all about. So how do we do it? The proof, as they say, is in the pudding.