Open AccessPart I: The IIP and the small business high tech client
Author(s) -
John Jane,
Sheppard Jocelyn,
Knight Jan
Publication year - 2010
Publication title -
bulletin of the american society for information science and technology
Language(s) - English
Resource type - Journals
eISSN - 1550-8366
pISSN - 0095-4403
DOI - 10.1002/bult.2010.1720370111
Subject(s) - competitor analysis , business , marketing , government (linguistics) , value (mathematics) , incubator , small business , competitive advantage , public relations , political science , linguistics , philosophy , machine learning , computer science , microbiology and biotechnology , biology
government and venture capital funding, to market and industry research to better understand their competitors, these small clients recognize they can derive real benefit from working with IIPs. In the following question and answer section, the co-authors will describe how they have built a client base consisting largely of start-up companies, entrepreneurs, tech companies, inventors and related organizations. Jan Knight, Jane John and Jocelyn Sheppard will explain their strategies for acquiring these clients, describe some of the key rewards and challenges of working with them and offer some tips for successfully meeting the needs of clients who are in pre-launch, start-up or early growth modes.