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Consumer driven corporate environmentalism: Fact or fiction?
Author(s) -
Sandhu Sukhbir,
Ozanne Lucie K.,
Smallman Clive,
Cullen Ross
Publication year - 2010
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.686
Subject(s) - environmentalism , consumerism , business , marketing , environmentally friendly , economics , political science , market economy , politics , ecology , law , biology
Abstract The role of consumers in driving organizations to be environmentally responsive is currently contentious. It is, however, important to understand the role that consumers play, because they can be a crucial pull factor for organizations. In this paper, we re‐examine the role of consumers in driving business organizations to be environmentally responsive. Our analysis suggests that, despite the growth and interest in green consumerism, it has not yet matured to the stage where it is viewed by managers as driving corporate environmentalism. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.