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Stakeholder management and sustainability strategies in the French nuclear industry
Author(s) -
Banerjee Subhabrata Bobby,
Bonnefous AnnabelMauve
Publication year - 2011
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.681
Subject(s) - sustainability , corporation , stakeholder , business , nuclear power , stakeholder engagement , sustainable development , strategic management , corporate sustainability , process management , stakeholder management , environmental resource management , marketing , economics , management , public relations , finance , political science , ecology , law , biology
Abstract This paper describes how a nuclear power corporation integrates sustainability into corporate strategies and practices. The case study focuses on one of the world's largest nuclear power generators and describes the corporate capture of sustainable development in its strategic efforts to promote a growth strategy. The paper shows how corporate strategies to address sustainability concerns involve managing different stakeholders, enabling the corporation to sustain its economic growth strategy. Three types of stakeholder management strategy are identified: reinforcement strategies for supportive stakeholders, containment strategies for obstructive stakeholders and stabilization strategies for passive stakeholders. The paper argues that, despite claims of sustainable development in the nuclear industry, there is no significant shift in the ‘business as usual’ approach and that sustainable development is merely reframed as sustainable growth. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.