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A sensemaking approach to trade‐offs and synergies between human and ecological elements of corporate sustainability
Author(s) -
AngusLeppan Tamsin,
Benn Suzanne,
Young Louise
Publication year - 2010
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.675
Subject(s) - sensemaking , viewpoints , sustainability , business , corporate sustainability , set (abstract data type) , perception , financial services , marketing , environmental resource management , knowledge management , public relations , ecology , economics , political science , finance , psychology , computer science , art , neuroscience , visual arts , biology , programming language
This paper considers the complex relationships between the human and ecological elements of sustainability that exist in the minds of stakeholders and argues that a sensemaking approach allows these to be better understood and compared. This is supported by the results of a study, set in a financial institution, exploring the relationships between these non‐financial elements of corporate sustainability. The viewpoints of middle management, branch and contact centre employees, executives, a community consultative council, suppliers and a community partner of a large Australian bank obtained in in‐depth interviews are analysed and compared utilizing an innovative methodology of semantic analysis. We find that these stakeholders' perceptions of the human–ecological relationship differ by group, containing different mixes of trade‐offs and synergies between the non‐financial elements of corporate sustainability. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.