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The ‘win–win’ paradigm and stakeholder integration
Author(s) -
PlazaÚbeda J. A.,
BurgosJiménez J.,
Vazquez D. A.,
ListonHeyes C.
Publication year - 2009
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.593
Subject(s) - win win game , stakeholder , business , marketing , stakeholder theory , perception , empirical evidence , environmental policy , industrial organization , economics , environmental resource management , microeconomics , management , philosophy , epistemology , neuroscience , biology
Firms are under pressure to invest in environmental management systems (EMSs) to reduce the environmental impacts of their activities. Many advocates of EMS adoption promote the idea of ‘win–win’ gains, where improvements in environmental performance are accompanied by financial rewards. The empirical evidence on this is mixed and suggests that the' right' conditions must exist within the firm for genuine environmental performance gains to materialize. The paper uses a survey of 129 Spanish manufacturing firms to investigate managerial perceptions about what these right conditions might be. Results indicate that enhanced environmental performance following EMS adoption is linked to managers' belief in the win–win paradigm, and that managers who adhere to the win–win story also tend to integrate other stakeholder demands into their business strategies. Policy implications conclude the paper. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.