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Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms
Author(s) -
BuilCarrasco Isabel,
FrajAndrés Elena,
MatuteVallejo Jorge
Publication year - 2008
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.552
Subject(s) - typology , marketing , business , product (mathematics) , industrial organization , business sector , exploratory research , green marketing , macro , environmentalism , economics , economy , sociology , politics , anthropology , computer science , political science , law , programming language , geometry , mathematics
In recent years, the protection of the environment has gained a growing importance. Accordingly, small and large firms have become aware of their responsibility and begun to develop environmental strategies as an enterprising challenge. In such a situation, this study describes firms' environmental orientation and its impact on the design of corporate and marketing strategies in the Spanish consumer product sector. The purpose of this paper is to identify different groups of firms according to their environmental behaviour. The information was obtained through 81 personal interviews with firms in the final consumer product sector. With the data obtained we have conducted several exploratory and confirmatory factor analyses and a cluster analysis. Findings have proved that there is a specific firm type characterized by certain variables: influence of external forces; environmental orientation; corporative and marketing strategies; size; macro‐sector and, if existing, the environment department. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.