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CSOs and business partnerships: strategies for interaction
Author(s) -
Ählström Jenny,
Sjöström Emma
Publication year - 2005
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.470
Subject(s) - general partnership , civil society , independence (probability theory) , promotion (chess) , public relations , business , political science , finance , politics , statistics , mathematics , law
Cross‐sectoral partnerships have increasingly been promoted as a solution to environmental and social problems. This presupposes participation of civil society organizations (CSOs). The article probes whether the partnership idea is prevailing among CSOs. The purpose of the study is to explore what underlies CSOs' approaches to interaction with business. The study finds that, based on their background and tactics for business interaction, CSOs can be divided into Preservers , Protesters , Modifiers and Scrutinizers . Among these, solely the Preservers have a strategy of engaging in partnerships with business. The Protesters , Modifiers and Scrutinizers , on the other hand, take on a strategy of independence. This finding indicates that corporations that seek to successfully partner with CSOs should be wary that such collaboration is not in line with the strategy of all CSOs, and that for the same reasons the prevailing partnership promotion might be problematic. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.