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Determinants of environmental innovation adoption in the printing industry: the importance of task environment
Author(s) -
Rothenberg Sandra,
Zyglidopoulos Stelios C.
Publication year - 2007
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.441
Subject(s) - dynamism , task (project management) , context (archaeology) , business , industrial organization , marketing , knowledge management , economics , computer science , management , physics , quantum mechanics , paleontology , biology
In this paper, we investigate the impact that the task environment has on the adoption of environmental innovations by firms. Specifically, we investigate the impact of two dimensions of a firm's external context – munificence and dynamism. We investigate both of these factors by drawing on the relevant literatures, developing hypotheses and testing our hypotheses with data drawn from the US printing industry. Our major findings are that firms in highly dynamic environments, as well as firms that have adopted other productive innovations, are more likely to adopt a greater number of environmental innovations. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.