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Company learning about corporate social responsibility
Author(s) -
Cramer Jacqueline
Publication year - 2005
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.432
Subject(s) - corporate social responsibility , order (exchange) , bridge (graph theory) , social responsibility , business , public relations , social learning , learning organization , creating shared value , marketing , management , sociology , economics , political science , finance , pedagogy , medicine
This article analyses the learning experiences gained by 19 Dutch companies when implementing the concept of corporate social responsibility in their own business practices. It is concluded that learning processes took place at individual level and, in certain cases, at group level. Learning at the level of the organization as a whole was still one bridge too far for practically all companies. Moreover, the analysis showed that transferring first‐order learning experiences turned out to be relatively easy. Getting across the fundamentals behind corporate social responsibility that could lead to second‐order learning was much harder. Much depended on the extent to which the concept of corporate social responsibility had become an integral part of the business culture. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.