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Dynamic business modeling for sustainability: Exploring a system dynamics perspective to develop sustainable business models
Author(s) -
Cosenz Federico,
Rodrigues Vinicius Picanço,
Rosati Francesco
Publication year - 2020
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2395
Subject(s) - product service system , sustainability , business model , sustainable business , new business development , process management , business analysis , artifact centric business process model , system dynamics , sustainable development , corporate sustainability , business model canvas , management science , business process modeling , business , computer science , marketing , business process , economics , political science , ecology , artificial intelligence , law , biology , work in process
In the last decade, business models for sustainability have gained increasing attraction by corporate sustainability scholars with international conferences and scientific journals encouraging the development of the debate on their design, use and innovation processes. Capitalizing on the basic principles, requirements, and methodological limitations found in the literature on sustainability‐oriented business model design, this paper aims to conceptualize a dynamic business modeling for sustainability approach, which combines an adapted sustainable business model canvas and system dynamics modeling. To this end, the paper also illustrates the key operating principles of the proposed approach through an exemplary application to Patagonia's business model. Findings suggest that dynamic business modeling for sustainability may contribute to sustainable business model research and practice by introducing a systemic design tool, which frames environmental, social, and economic drivers of value generation into a dynamic business model causal feedback structure, thus overcoming methodological gaps of the extant business model design tools.