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Can environmentally oriented CEOs and environmentally friendly suppliers boost the growth of small firms?
Author(s) -
Andersén Jim,
Jansson Christian,
Ljungkvist Torbjörn
Publication year - 2020
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2366
Subject(s) - business , environmentally friendly , orchestration , industrial organization , exploit , competition (biology) , natural resource , resource (disambiguation) , purchasing , marketing , commerce , ecology , computer science , visual arts , biology , art , musical , computer network , computer security
The core question addressed in the natural resource‐based view (NRBV) of the firm is how to develop and exploit resources beneficial for both the natural environment and firm performance. Due to the resource constraints and increased competition facing small manufacturing firms, achieving this is a challenge for such companies. Building on the NRBV and resource orchestration literatures, we examine the relationship between green purchasing capabilities (GPCs), CEO's environmental orientation (EO), and firm growth. Results from 304 Swedish small manufacturing firms indicate a significant relationship between GPC and growth, and this relationship is positively moderated by the EO of the CEO.