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Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model
Author(s) -
Yarimoglu Emel,
Binboga Gul
Publication year - 2019
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2270
Subject(s) - sustainable consumption , consumption (sociology) , green consumption , consumer behaviour , altruism (biology) , emerging markets , structural equation modeling , marketing , theory of planned behavior , face (sociological concept) , business , sustainability , economics , psychology , social psychology , microeconomics , sociology , ecology , production (economics) , social science , statistics , mathematics , control (management) , management , finance , biology
For past few decades, consumers have lately started to adapt sustainable consumption in emerging countries. The increasing importance of sustainable consumption led the researchers to analyze green purchase and ecological behaviors. The aim of this study was to examine the antecedents of ecologically conscious consumer behavior model and show the relationships among ecologically conscious consumer behavior, green purchase conspicuous behavior, and green purchase intention based on the theory of planned behavior in an emerging country. Data were collected from 650 consumers in Turkey, one of the emerging countries, by using face‐to‐face survey technique and analyzed by factor analyses and structural equation modelling. In findings, environmental concern, altruism, and perceived consumer effectiveness were found as the antecedents of the model, and there were significant effects of ecologically conscious consumer behaviors on green purchase conspicuous behaviors and green purchase intentions.