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Green consumption: E nvironmental knowledge, environmental consciousness, social norms, and purchasing behavior
Author(s) -
Lin SzuTung,
Niu HanJen
Publication year - 2018
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2233
Subject(s) - structural equation modeling , confirmatory factor analysis , purchasing , exploratory factor analysis , environmental consciousness , social responsibility , consumption (sociology) , social consciousness , marketing , business , global warming , consciousness , psychology , advertising , sociology , climate change , political science , public relations , ecology , social science , computer science , neuroscience , machine learning , law , biology , service (business)
The 2015 Paris Agreement is the first historical global accord aiming to palliate global warming. Climate change has caused ecological, economic, and social disasters, among other things and has made not only nations review their environmental protection issues but also the consumers paying more attention to the environment and encouraging green oriented buying behaviors. This study targets Taiwan's consumers, and 649 valid questionnaires were recovered. Exploratory factor analysis was applied to extract the trait factors, whereas confirmatory factor analysis and structural equation modeling were used for the verification of the scale and structural model, respectively. The result shows that the consumers' environmental knowledge, environmental consciousness, and the social norms have had a positive effect on their environmental attitude, as do their environmental knowledge and the social norms to a sense of well‐being. Consumers purchasing intention and behavior are pointing towards green products. Therefore, companies need to respond to the consumers' demand and fulfill their social responsibility to release the green products so as to satisfy the consumers' needs.