Premium
Innovation intensity, creativity enhancement, and eco‐innovation strategy: T he roles of customer demand and environmental regulation
Author(s) -
Liao YiChuan,
Tsai KuenHung
Publication year - 2019
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2232
Subject(s) - creativity , contingency , business , contingency theory , industrial organization , eco innovation , marketing , product innovation , resource (disambiguation) , stakeholder , knowledge management , sustainability , economics , psychology , management , computer science , ecology , social psychology , biology , linguistics , philosophy , computer network
This study develops a contingency framework to investigate how and when innovation intensity and creativity enhancement affect a firm's eco‐innovation strategy by drawing upon the perspectives of the resource‐based view and stakeholder theory. This investigation aims to explore whether firms with high innovation intensity and creativity enhancement really pursue eco‐innovation strategy. Our examination is based on a sample of 2,126 manufacturing firms. By using a hierarchical regression, the results reveal that the effects of innovation intensity and creativity enhancement on eco‐innovation strategy depend on customer demand and environmental regulation. Specifically, customer demand positively moderates the effects of innovation intensity and creativity enhancement on eco‐innovation strategy, whereas existing regulation has a weaker effect on the relationship between innovation activities and eco‐innovation strategy than that of anticipated regulation.