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Model of sustainable behavior: Assessing cognitive, emotional and normative influence in the cruise context
Author(s) -
Han Heesup,
Olya Hossein G.T.,
Kim Jinkyung Jenny,
Kim Wansoo
Publication year - 2018
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2031
Subject(s) - normative , cruise , structural equation modeling , cognition , psychology , context (archaeology) , normative model of decision making , tourism , normative social influence , conceptual model , conceptual framework , social psychology , sociology , computer science , epistemology , political science , paleontology , social science , oceanography , database , machine learning , neuroscience , law , biology , geology , philosophy
There is a lack of published research on individuals' decision‐making for pro‐environmental behaviors while traveling on cruise ships. This study included the cognitive, affective and normative processes related to this, and considered their interrelations in the prediction model of passenger cruising intention in an environmentally responsible way. We estimated the proposed theoretical framework using structural equation analysis. The final model was generated by altering the proposed model. The findings indicated that our conceptual framework had a sufficient level of anticipatory power for green intention and that moral and subjective norms were the most influential determinants of intention. the important interrelationships among these cognitive, affective and normative factors were identified. Moreover, anticipated emotions and moral norms were significant mediators. The results of this study supported our theoretical framework comprising the intricate associations among study variables. The implications for tourism research and cruise practitioners are discussed.