Premium
Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management
Author(s) -
Han Heesup,
Lee Myong Jae,
Kim Wansoo
Publication year - 2018
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.2001
Subject(s) - structural equation modeling , cruise , loyalty , marketing , anticipation (artificial intelligence) , sustainability , brand loyalty , normative , psychology , business , corporate social responsibility , computer science , engineering , public relations , ecology , mathematics , political science , statistics , law , biology , aerospace engineering , artificial intelligence
Abstract As there is a lack of understanding about cruise travelers' eco‐friendly behaviors and knowledge about eco‐friendly cruises, this study attempted to examine the role of green value, satisfaction, desire, and internal and external normative factors in building passengers' green loyalty for environmentally responsible cruises. A survey methodology and structural equation modeling were utilized to achieve the research purpose. Data quality assessment revealed that all measures for variables included an adequate level of reliability and validity. Results of the structural analysis indicated that our theoretical framework had a sufficient level of anticipation power for loyalty. The proposed associations among study variables were generally supported. The significant indirect influence of green values and social norms on loyalty was identified. Moreover, the magnitude of the total influence of social norms on loyalty was the greatest among the study constructs. Overall, our findings offer valuable and meaningful insights for cruise researchers and practitioners. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment