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Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises
Author(s) -
Lee YaChing
Publication year - 2017
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.1936
Subject(s) - sustainability , business , marketing , corporate sustainability , marketing communication , corporate communication , social media , consumption (sociology) , sustainable development , corporate social responsibility , sustainable consumption , public relations , sociology , political science , law , ecology , social science , biology
This study proposes a measurement to evaluate corporate sustainability marketing communications on social media implemented by Fortune 500 enterprises. The results reveal significant differences between sustainability marketing communications in blogs and on Facebook. This study makes theoretical contributions by proposing a customer‐centric SMC framework that integrates sustainability issues, stimulation of sustainable mindsets and encouragement of sustainable consumption. It also demonstrates how corporate sustainability marketing communications differ on different social media. In addition, practical suggestions are provided. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment