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Corporate Environmental Strategies Towards Sustainable Development
Author(s) -
Mårtensson Kjell,
Westerberg Karin
Publication year - 2016
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.1852
Subject(s) - perspective (graphical) , business , resource (disambiguation) , sustainable development , control (management) , knowledge management , environmental communication , process management , management science , environmental resource management , computer science , management , ecology , public relations , economics , political science , computer network , artificial intelligence , biology
Many companies have adopted some form of environmental programme to manage their relationship with nature. However, a company's environmental achievements tend to be disconnected from its general operations; consequently, these achievements are ineffective. The purpose of this article is to employ a conceptual approach to explore ways to compose effective corporate environmental strategies. From a resource perspective, the flow of material, knowledge and experiences, relationships, communication, and cooperation and control are discussed as strategy aspects central to an effective environmental strategy. Using these five strategy aspects we show how three different strategies with different contents and directions can be assembled. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment