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Sustainable Development and Business Models of Entrepreneurs in the Organic Food Industry
Author(s) -
Jolink Albert,
Niesten Eva
Publication year - 2015
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.1826
Subject(s) - sustainability , business model , business , sustainable business , marketing , scope (computer science) , entrepreneurship , profitability index , new business development , value (mathematics) , sustainable development , business case , industrial organization , sustainable value , process management , finance , computer science , ecology , machine learning , political science , law , biology , programming language
The business case for a sustainable firm, in particular the business case for new entrepreneurial initiatives responding to environmental demands, is increasingly receiving attention from practitioners and scholars. This article contributes to existing literature on business models, sustainable development and entrepreneurship, by applying components of business models to the practices of entrepreneurs that have a goal of environmental sustainability and a focus on the mass market (i.e. ecopreneurs). We define the ecopreneurial business model and specify four varieties of this business model, which consist of different combinations of environmental scope and a focus on the mass market and profitability. The distinguishing factor of the ecopreneurial business model is that it transforms disvalue into value, thereby creating greater customer value for environmentally concerned consumers. The results are based on a substantial set of interviews among ecopreneurs in the organic food and beverage industry in the Netherlands. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment