Premium
Entropy and the prediction of consumer behavior
Author(s) -
Lesser Jack A.,
Lusch Robert F.
Publication year - 1988
Publication title -
behavioral science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.371
H-Index - 45
eISSN - 1099-1743
pISSN - 0005-7940
DOI - 10.1002/bs.3830330405
Subject(s) - entropy (arrow of time) , psychology , consumer behaviour , econometrics , social psychology , mathematics , thermodynamics , physics
Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior prediction will be offered, and will be shown to be parsimoniously related to individual's life span and social class.